- Now Open: Bryant Park Winter Village & Union Square Holiday Market
- Authentic German Bratwurst Since 2011
- Serving Manhattan & Queens All Season
German Bratwurst combines authentic German street food, high-impact branding, and a mobile business model built for visibility, flexibility, and momentum. This is a franchise opportunity designed to stand out and built to move.
Over a Decade of Flavor
Authentic German Roots
Manhattan & Queens
Seasonal Events & Markets
German Bratwurst began with a vision to bring the spirit of German street food and Christmas market culture to the United States. Founded by Jens and Nicole Wohld, originally from Hamburg, Germany, the brand grew from years of experience in fairs, hospitality, and event-based food service into a standout concept with a permanent presence in New York City.
Today, German Bratwurst delivers more than great food. It delivers energy, authenticity, and a brand experience people remember.
German Bratwurst gives franchisees the chance to step into a distinctive food concept built for visibility, flexibility, and customer appeal.
Our mission is to bring authentic German street food culture to new markets by delivering high-quality, handcrafted Bratwurst and traditional specialties with consistency, efficiency, and passion.
We’re looking for franchisees who are energetic, service-driven, and ready to build a business that thrives on customer interaction and local visibility. The ideal owner is hands-on, motivated, community-minded, and excited to bring a distinctive food concept to market.
We travel to New York’s finest markets throughout the year — from lively summer street fairs to magical winter holiday markets. Always the same authentic flavors, always with the same Hamburg heart.
Franchisees receive practical training in operations, food handling, staffing, marketing, and the systems that support a strong launch.
German Bratwurst provides startup and ongoing guidance to help franchisees operate efficiently and stay aligned with brand standards.
Franchisees receive support around local promotion, social media, and building awareness in the markets they serve.
Submit your franchise inquiry to begin the conversation. We’ll learn more about your goals, review territory availability, and determine whether German Bratwurst is the right opportunity for you.
We’ll schedule a discovery call to walk you through the business model, investment details, and support systems so you can make an informed decision with clarity and confidence.
Join us for an in-person visit or a virtual brand overview to see how German Bratwurst operates.
Complete our two-phase training program and open your franchise with hands-on guidance, proven systems, and full operational support from day one.
Reach out and explore the German Bratwurst franchise opportunity.
* This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.
