- Now Open: Bryant Park Winter Village & Union Square Holiday Market
- Authentic German Bratwurst Since 2011
- Serving Manhattan & Queens All Season
German Bratwurst was founded in 2011 by Jens and Nicole Wohld, who are originally from Hamburg, Germany. They both come from multigenerational families of showmen and have been working on street fairs, events, Christmas markets, and different areas of the hospitality industry all of their lives.
A trip to NYC in 2007 - everything else is history
Considering that Jens and Nicole worked as showmen, it’s not surprising that they ended up starting their own street food business. What is surprising, however, is that they chose to do so in New York City.
So let’s take a step back…
Everything started in 2007, when the couple took a trip to New York. As most tourists do around Christmastime, they decided to visit Bryant Park Christmas market.
“When we visited New York in 2007, we immediately fell in love with the city. After visiting Bryant Park Christmas market, we felt compelled to bring German tradition to the Big Apple.”
What started as a dream turned into reality in winter of 2011, which was when Jens and Nicole decided they wanted to organize a German Christmas market in NYC.
Over the next seven years, German Bratwurst traveled between the US and Germany, serving their beloved German street food at events across Germany and New York.
Since 2018, German Bratwurst has its permanent home in NYC. During the spring and summer months, you can visit their Oktoberfest-style food stand on Clearview Festival street food markets across Manhattan and Queens.
And of course, Jens and Nicole would never give up their vision of a traditional German Christmas market in NYC – find them at Urban Space’s Bryant Park and Union Square Christmas markets in the winter.
